Liddup Coolers: From Shark Tank Investment to Market Demise
Liddup Coolers: A Tale of Innovation and Caution Liddup Coolers, once a top investment on “Shark Tank”, have faded away from the market, leaving behind a legacy of entrepreneurial lessons. A Bright Idea, Now a Cautionary Tale In 2013, Liddup Coolers was a rising star. They featured light-up coolers that illuminated summer nights. However, their partnership with Igloo, a major cooler manufacturer, ended, leaving Liddup without a key source of production and sales....